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NEWS / COMPANY NEWS
19 December 2008
OST-Aqua teamed up with Visma (Arhkyz)
In December 2008 the management of MC Visma concluded a deal for distribution of the whole range of non-alcohol products with one of the key Russian producers of natural non-alcohol beverages, mineral and drinking water, as well as low-alcohol cocktails, - JSC OST-Aqua. MC Visma has a big distribution network, which will be used to distribute OST-Aqua products throughout the territory of Russia.
On the other hand, at the same time, OST-Aqua company signed a distribution agreement for promotion of the trade marks “Arkhyz”, “Essentuki”, “Vera”, “Smirnovskaya”, “Urochishche Doliny Narzanov”, “Slavyanovskaya” on the territory of Moscow and the Moscow Region.
Geryugov Valery, General Director, MC Visma: “We are sure OST-Aqua distribution network will help such already well-known trade marks as “Arkhyz” (natural drinking mineral water) and “Essentuki” (natural therapeutic water) more strongly consolidate in the Moscow Region. We hope it will provide a good stimulus to our company for further development and increase of the non-alcohol beverage market share. We do offer just a high-quality product of natural origin, which is good for one’s health, and would like our products to be of the maximum availability for their consumers.”
Shukurov Almaz, Director, JSC OST-Aqua: “Our company strongly believes in Visma distribution network, by means of it we intend to enter new regional markets. We are sure that our new functional products will be demanded in the regions. Also, this co-operation will allow our new trade marks, such as “Courtois” (drinking water with iodine), “Slim+” (a weight correcting beverage), “Sport-time” (a series for active people), “Tisana” (a line of ice teas), to strengthen their positions in the Moscow Region. The present complex strategy of the Russian producers’ market share increase through control and co-operation with distribution channels provides for the future integration of our company with other key Russian producers.”
Management Company Visma, a big trading holding, which includes the trade marks “Arkhyz”, “Vera”, “Essentuki”, “Smirnovskaya”, “Urochishche Doliny Narzanov”, “Slavyanovskaya”. Today Visma company belongs to the top four first-rate water producers in Russia.
OST-Aqua company, according to Business Analytics studies, ranks the third one in the Russian market of non-alcohol products. In December this year the company was presented the main national business award “Company of the Year 2008” for application of innovations in creation and production of beverages with add-on health-giving properties.
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